Basics

Write for all readers

Some people will read every word you write. Others will just skim. Help everyone read better by grouping related ideas together and using descriptive headers and subheaders.

Focus your message

Create a hierarchy of information. Lead with the main point or the most important content, in sentences, paragraphs, sections, and pages.

Be concise

• Use short words and sentences
• Avoid unnecessary modifiers

Be specific

Avoid vague language. Cut the fluff.

Be consistent

Stick to the copy patterns and style points outlined in this guide.